EPS@ISEP | The European Project Semester (EPS) at ISEP

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report [2021/06/22 23:14] – [7.7 Tests and Results] team1report [2021/06/29 21:22] (current) – [Crowd Orchestration - ScanGo | Report] team1
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 </figure> </figure>
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 **Author(s)**:\\ **Author(s)**:\\
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   * Ewa Ladka   * Ewa Ladka
   * Bleuenn Fohanno   * Bleuenn Fohanno
- 
 ===== Acknowledgement  ===== ===== Acknowledgement  =====
  
 +The team would like to thank the Instituto Superior de Engenharia do Porto (ISEP) for making their facilities available to us, and the teachers of the European Project Semester (EPS) for sharing their experience with us during this semester. We are grateful for the opportunity to participate in this project.
 ===== Glossary ===== ===== Glossary =====
  
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 Our team consists of 5 students from 4 different countries, namely Portugal, France, Romania and Poland. Our main mission is to make team work our main strength in order to create a positive work environment and achieve all established goals. In this sense, our main objective is to carry out a project that helps to organize events (in this case festivals) and in this way that overcrowding is avoided as much as possible, which is quite desirable nowadays due to the pandemic. Our team consists of 5 students from 4 different countries, namely Portugal, France, Romania and Poland. Our main mission is to make team work our main strength in order to create a positive work environment and achieve all established goals. In this sense, our main objective is to carry out a project that helps to organize events (in this case festivals) and in this way that overcrowding is avoided as much as possible, which is quite desirable nowadays due to the pandemic.
-All team members are from different areas of study and we will make this one of our greatest strengths, taking advantage of the different experiences, knowledge and skills of each one. During these 5 months we will do our utmost to obtain the desired results and carry out a good project. **Table {{ref>flabel2}}** displays the team members.+All team members are from different areas of study and we will make this one of our greatest strengths, taking advantage of the different experiences, knowledge and skills of each one. During these 5 months we will do our utmost to obtain the desired results and carry out a good project. **Table {{ref>flabel2}}** displays the team members and **Figure {{ref>flabel712}}** presents them.
  
 <WRAP centeralign> <WRAP centeralign>
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 </WRAP> </WRAP>
  
 +<WRAP centeralign> 
 +<figure flabel712> 
 +{{ :whatsapp_image_2021-06-18_at_16.06.12.jpeg?400 |}} 
 +<caption>Team 1</caption> 
 +</figure> 
 +</WRAP>
  
 ==== - Motivation ==== ==== - Motivation ====
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 <figure flabel5> <figure flabel5>
 {{ :zrzut_ekranu_2021-04-10_o_21.20.21.png?400 |}} {{ :zrzut_ekranu_2021-04-10_o_21.20.21.png?400 |}}
-<caption>Orange Belgium System</caption>+<caption>Orange Belgium System [(gsma2016)]</caption>
 </figure> </figure>
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 <figure flabel21> <figure flabel21>
 {{ :marketingmixdiagram.jpg?200 |}} {{ :marketingmixdiagram.jpg?200 |}}
-<caption>Marketing mix diagram</caption>+<caption>Marketing mix diagram [(LearnMarketing2020)]</caption>
 </figure> </figure>
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   * In order to maximise the impact of our promotion, we will target festival organisers directly, who are often responsible for several festivals at the same time. We will create a website where we will offer a video presentation of our scanner, a pdf leaflet and the user manual to show how it is used. We will send an email to the different patrons with a link to our website and our contact details to contact us if they are interested.   * In order to maximise the impact of our promotion, we will target festival organisers directly, who are often responsible for several festivals at the same time. We will create a website where we will offer a video presentation of our scanner, a pdf leaflet and the user manual to show how it is used. We will send an email to the different patrons with a link to our website and our contact details to contact us if they are interested.
   *For example, if we wanted to set up in France we would have to contact the festival organisers, three of them are organised by associations (les vieilles charrues, Solidays, Hellfest) but the others belong to large groups such as Garaca SAS (Rock en Seine), Le printemps de Bourges SAS (Le printemps de Bourges, les Francofolies de la Rochelle), Live Nation (Main square, I love techno, Download, Lollapalooza, North Summer)   *For example, if we wanted to set up in France we would have to contact the festival organisers, three of them are organised by associations (les vieilles charrues, Solidays, Hellfest) but the others belong to large groups such as Garaca SAS (Rock en Seine), Le printemps de Bourges SAS (Le printemps de Bourges, les Francofolies de la Rochelle), Live Nation (Main square, I love techno, Download, Lollapalooza, North Summer)
-  * Here we do not try to target festival-goers first as they are not our potential buyers but our future users.+  * Here we do not try to target festival-goers first as they are not our potential buyers  
 +but our future users.
 ==== - Budget ==== ==== - Budget ====
 It is important to define a marketing budget in order to have a clear idea of the costs that will be incurred. The duration of the marketing campaign, the internal and external costs, the type of communication you want to implement and its cost are defined. This avoids excesses and budget overruns [(MacyStorm2020)]. It is important to define a marketing budget in order to have a clear idea of the costs that will be incurred. The duration of the marketing campaign, the internal and external costs, the type of communication you want to implement and its cost are defined. This avoids excesses and budget overruns [(MacyStorm2020)].
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-  * Unordered List ItemDefine external costs such as production costs, personnel costs, resource costs +  * Define external costs such as production costs, personnel costs, resource costs 
   * Define marketing objectives   * Define marketing objectives
   * Look at the market and study the strategy of the competition   * Look at the market and study the strategy of the competition
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 <figure flabel23> <figure flabel23>
 {{ :facebook_prices.png?400 |}} {{ :facebook_prices.png?400 |}}
-<caption>Facebook Ad</caption>+<caption>Facebook Ad [(Facebook2021)]</caption>
 </figure> </figure>
 </WRAP> </WRAP>
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 <figure flabel997> <figure flabel997>
 {{:product_lifecycle_infographic.png?400|}} {{:product_lifecycle_infographic.png?400|}}
-<caption>Life Cycle Analysis Logo </caption>+<caption>Life Cycle Analysis Logo [(Hillwhat)] </caption>
 </figure> </figure>
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